Simone Puziello started keepyaswag.com in 2010 thanks to his passion for hip hop culture, his goal was to create a reference portal for researching new trends.
Born in Naples in 1985, at eleven y.o. Simone approached the hip hop lifestyle.
In the following years, to deepen knowledge of this culture that combined with the passion for fashion, music and cinema – have always stimulated him to the contamination of knowledge, skills and ideas.
Simone Puziello cool hunting work is represented by the never-ending research of legitimate/authentic creativity: he observes and catches new street-emerging trends, collecting features that could probably become trendsetters.
In 2011 Simone Puziello puts himself out there in a completely new market: video making.
He personally handles his works from concept design to shooting and editing production, later on, broadcasted through mainstream and emerging media, counting on a team of hand-picked professionals. With his Branded Video production, Simone Puziello composes along with his clients original products with viral diffusion.
Versatility, passion and work quality have all contributed to rank him as the video making contact person regarding main events of the Neapolitan and national scene and to be chosen as director of street videos and photo shoots.
Currently, he works with famous artists and prestigious Neapolitan and global brands.