In 2011, Simone Puziello, after the unexpected diffusion of the website KEEPYASWAG.COM decided to register the trademark and make a fashion brand out of it. That is how a t-shirt line was born along with plexiglass accessories branded as KYS. The brand staged in many events, concerts and video clips as a sponsor, a collective of artists was growing, supporting and promoting the brand and the KEEPYASWAG culture. In 2013 Simone, unfortunately, suspended the production to completely focus on video making, although he always dreamt about going out there again with street-wear.

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